B2B marketing leader · strategist · builder
I’m Nicole—a marketing director with 12+ years of experience turning technical expertise into brands, campaigns, and customer experiences that move businesses forward.
Explore selected work
Selected impact
Marketing should create clarity, confidence, and measurable movement. These are a few examples of how I’ve put that belief to work.
Connected SEO, paid acquisition, lifecycle marketing, content, and sales enablement around the way technical buyers research and buy.
Built positioning and go-to-market programs across five product lines, specialty test equipment, and an expanded service portfolio.
Connected technical expertise, customer stories, video, social, email, webinars, and partnerships into one consistent brand presence.
Digital commerce · Pinnacle Agriculture
I helped bring an agricultural e-commerce site and customer portal to market—migrating content from four legacy websites, merchandising more than 600 products, and building the campaign that introduced it to customers across 40+ retail locations.
Brand transformation · Snaptron
Over 18 months, I led a company-wide rebrand spanning strategy, identity, website, sales collateral, packaging, signage, apparel, and internal templates—without losing the equity the business had already earned.
Product launch · Snaptron S-Series
I partnered with Engineering to take a new surface-mount tactile switch from technical innovation to market—building the positioning, launch campaign, sales tools, and customer education that helped it stand out in a competitive field alongside global component brands.
Speaking & thought leadership
I speak about modern B2B marketing, SEO, career development, and building a visible personal brand. My approach is the same on stage as it is at work: make the complicated useful.
Podcasts & media
Long-form discussions on manufacturing marketing, brand transformation, technical storytelling, and the internal work required to make change stick.
A conversation about translating engineering expertise into a differentiated brand, competing with industry giants, and using digital marketing to build trust in manufacturing.
How I built leadership trust, gathered internal and external insight, and modernized a manufacturing brand without losing the values or reputation that made it successful.
About me
I’ve spent my career helping B2B organizations translate specialized knowledge into marketing people can understand and act on. My sweet spot is where brand, product, content, and growth meet.
Today, I oversee a $500K marketing budget and lead product and marketing strategy for a $12M U.S. manufacturer—shaping the direction while staying close enough to the work to know what actually performs.
How I contribute
I bring the connective thinking needed to align a brand—and the practical experience to turn the strategy into real work.